The Cold Call

The dreaded cold call. It's what turns most off of sales right out of the gate. "You mean I have to pick up the phone and ask someone to take a meeting with me?" Ah...yeah....that's part of the job. You need to prospect to build a pipeline and part of prospecting is calling a stranger and asking to get on their busy calendars. In this post we won't go into the 'how' of a cold call, rather, the 'why' behind it. 

So the 'why'. It's simple really. Pipelines don't build themselves and customers likely won't be hunting you down for your awesome product or service so that leaves you, a CRM and a telephone. Daunting? You bet your ass. Difficult? Sure it can be. Debilitating to your career? Only if you don't do it. Cold calling is merely a tool in your toolkit to get more people to hear of your spectacular offering and it's a pretty efficient way to go about it. Providing your firm has a CRM with a targeting element so you're not dialing for dollars through an antiquated phone book you'll surely find thirty minutes of phone work to net you impressive results. 

Challenge for the day is to close yourself off from distractions for 30 short minutes. Close email, close the door and get cranking. 

Stoked!