Competitive Advantage

Okay say what you want about Lance, but you've got to admit he took the notion of getting a competitive advantage to the extreme. Cyclists, gymnasts, Jose Canseco and countless others took on huge risk to get a leg up on their competitors, well...maybe Canseco did it for the ladies, but aren't we all trying to do the same albeit above board and with full integrity? 

Now professional sellers need not get on the juice or cutely rub testosterone on a 'sore' hammy to break down any barriers with their prospects, but the competitive advantage I've long encouraged my sellers to enable is to lean in on their strengths. If a seller is great at second meetings, but not so smooth on the initial they need to plan out a next step and get the customer to commit to a second meeting prior to leaving. If a seller is kick ass in person, but stinks over the phone they better entice their inside telemarketers to help them to the utmost. Get where I'm going? 

Identify your strengths and exploit like Lance did. But just do it the right way so you aren't stripped of your gold watches and achievement trophies!

STOKED!